The economic slump may have made consumers cut down on many things, but one thing that they are stocking up are vitamins and supplements. Jobs losses and reduction in wages, has forced them to make new choices. There has been a sudden surge in the sale of these products as more and more people are spending money on protein and herbal supplements and other drugs that will help them remain healthy and avoid falling sick. Huge health care costs and reduction in spending capacity has made them find methods wherein they can delay medical treatment and use the money saved on other essentials.